
Today's NY Times magazine article and you thought Abercrombie and Fitch were pushing it? about the basics apparel brand American Apparel and it's founder Dov Charney is very interesting. I'm not totally in love with his approach to his brand (the overt sexualized thing) but am very impressed with his approach to business (paying workers well, giving them excellent benefits, focus on quality product). What I most loved was the description of how he got into the business in the first place: "He began a fixation that continues to this day on what he calls American commodity manufacturing: clothing items and other goods that defy fashion and stand outside of seasonal requirements, things that are simple, well made and possessed of such innate organc style that they become iconic: Levi's 501's, Sperry Top-Sider deck shoes, Russell Athletic heather-gray Tee shirts." Ah, music to my ears! Sounds like the makings of..., you know what. TPU.


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