This is what I'm talking about. Design does matter. Someone is thinking about making shots easier for kids. Someone is saying that there isn't just one way or one choice in syringe design. What a concept. Designing a "better" syringe for the "consumer" of syringes who happen to be children. It's still about shots, but it's also making the process of getting a shot less scary for a kid. By design. Because, in the end, it's the user, not the manufacturer, that really matters.