Don't you love it when you start to see some gaining momentum around an idea you really care about. Or at least the fact that there are other people out there who feel the same way you do. And they have a clear and articulate voice. And they happen to write for a big, national magazine. Well I love it, that's for sure! 3 huge, loud, happy cheers for Virginia Postrel's latest column, the art of healing at the atlantic. Yes, yes, yes, "aesthetics can make for happier, and healthier patients". Yes, design does matter. My favorite line in the whole amazing, smart article is, "why assume good medicine must come with bad design?" Why indeed. "If you have a choice and you can be in a place full of light, where there’s beautiful art that your eyes can rove over and feel comfort from—which would be a better experience, assuming they both are the same [medically]? And why don’t we think people deserve that?" Exactly! Who deserves better design more than people who have to live with medical treatment and procedures to save or sustain their lives? We deserve better design, because we have to show up for treatment to live. We have to be there, so why not have it be as pleasant as possible on all levels?
Why not, indeed.
Image from wirt design.